I’m Ely Rosario—real estate investor, marketing strategist, author, speaker, and relentless builder of bold, meaningful things. I believe deeply in doing the hard things that help us grow, in living with intention, and in creating a life that feels as good on the inside as it looks on the outside.

For more than 20 years, I’ve built and led across the real estate world—scaling a multi-market portfolio, guiding strategy and marketing, and helping individuals and organizations find clarity in moments that matter. Through every venture, one truth has remained constant: my ability to create vision, bring order to complexity, and execute with both discipline and heart.

At my core, I’m a marketer and a businesswoman. I understand how brand, strategy, emotion, and numbers intersect—and why alignment matters more than trends. I don’t chase noise. I create focus. And I get things done.

But my power doesn’t come from a résumé.
It comes from presence. From consistency. From good habits practiced daily.

I walk into rooms and shift energy—not with volume, but with certainty. I speak honestly, lead courageously, and choose substance over spectacle. I’m Puerto Rican. I’m a mother. I’m a woman of deep conviction. My heritage grounds me. My children keep me anchored in what truly matters. And my mission is simple: to live fully, so others feel permission to do the same.

You’ll often find me outdoors—running, hiking, paddleboarding, chasing sunrises and sunsets like they’re sacred (because they are). Nature is where I think clearly, pray quietly, and reconnect to myself. I travel to feel the pulse of new places, learn from other cultures, and walk into old churches around the world that remind me who I am. Spanish music fills my soul. The ocean restores me.

I lead with energy, courage, and character. I take risks—in business and in life—and I don’t pretend to have it all figured out. I’ve failed. I’ve learned the hard way. And I’ve used every misstep as fuel for the next step. I believe kindness, clarity, and courage will take you further than ego ever will.

Along the way, I’ve written four books—each reflecting a different chapter of my journey:

• Own Your Fire — a story of survival, healing, and letting go.
• Know Your Worth — a guide for women reclaiming their identity and voice.
• 100 Things to Do in Tallahassee Before You Die — a celebration of the city that shaped me and the magic hidden in plain sight.
• Live Freely, 30 days of Expanding Our Hearts — a 30-day devotional for seekers focused on love, joy, and freedom. 

Writing has always been how I make sense of the world. I chose to tell the truth out loud so others feel less alone. These books aren’t just projects—they’re pieces of me.

Whether I’m building a new venture, facilitating meaningful conversations, leading a team, parenting my kids, writing, or standing at the edge of the ocean with salt in my hair and sand on my feet—I bring all of me.

I show up fully. With grit. With purpose.
And always, with an open heart.

And I invite you to do the same.