Operator · Investor · Strategist
25+ years of real-world experience across real estate, operations, branding, systems, and execution. One clear point of view.
About Ely
Operator first, investor, strategist, and builder by experience — someone who has built, broken, fixed, and scaled real businesses and real properties across two decades.
My edge is presence, consistency, and the discipline to actually execute. I walk into rooms and shift energy — not with volume, but with certainty.
Puerto Rican. Mother. Woman of deep conviction. My heritage grounds me. My mission is simple: to live fully, so others feel permission to do the same.
From gut renovations to corporate strategy, short-term rentals to keynote stages — the through line is always the same: get in, figure it out, make it work.
What I Do
Everything lives under one roof. Different applications, one operator.
01
For owners and operators who need someone who's actually been in the trenches. Assessments, strategy, systems, repositioning — real fixes, not theory.
Book a Strategy Call02
Thoughtfully designed properties across Florida and Georgia. Vacation rentals, corporate housing, student, and long-term residential — every property curated top to bottom with intention.
Explore Properties03
Keynotes, conferences, podcasts, and four published books on leadership, worth, freedom, and the courage to live with intention.
View Media04
Living freely, chasing adventures, and learning from every culture and corner of the world. The outdoors restore me. Family and close friends ground me. This is the side of life that makes everything else worth building.
Read & ExploreConsulting
Whether it's operations, marketing, staffing, systems, or revenue — I come in, identify what's leaking, and build the path forward. No theory. Real fixes.
Deep dive into your operations, data, and team. No assumptions — just the real picture.
Map every leak, bottleneck, and untapped opportunity in your business.
A clear, executable plan. Not a slide deck. Something you can actually act on.
I give you the playbook. Your team runs it. I stay close to make sure it's working.
You report back, we measure against where you started, and we adjust. Results compound when you stay the course.
Why People Call Ely
95–100%
Occupancy maintained across portfolio, including through COVID
4 companies built.
Failing businesses rescued. Every organization left stronger than she found it.
Full-cycle
Acquisitions, renovations, rebranding, operations, leasing — end to end
25 years.
Turning 25 years of real-world business experience into one definitive guide — how to build it, lead it, and make it last.
What People Say
Fabulous property and host. Extremely clean, high-quality throughout — and still had that homey, welcoming feel.
Ely has single handedly changed the direction of our business and helped us focus on what is profitable.
Honest and mind opening. This book gave me so much perspective.
Her ability to envision, communicate, and handle a project from start to finish is remarkable.
Real Estate & Stays
From the Forgotten Coast to Tallahassee, Thomasville, GA — each space is designed with intention.
Corporate & Group Housing
Speaking & Writing
2023
FSU High School Commencement
Commencement Speaker
2022
Association of Leadership Conference
Featured Speaker
2021
Leadership Florida Annual Meeting
Writer's Circle
2021
Professional Women's Forum
Tallahassee Chamber of Commerce
2018–2023
FSU Women in Leadership Conference
FSU College of Communications
Four Published Books
A celebration of the city that shaped her
Buy on Amazon →
A devotional on love, joy, and freedom
Buy on Amazon →The Journey
Travel. Adventure. Freedom. The human side that makes the rest of it make sense.