I help owners and organizations find clarity, strengthen their businesses, and turn ideas into action. Along the way, I create places to stay, write books, explore communities, and share the lessons I learn from living a life of curiosity and adventure.
Puerto Rican · Mother · Builder · Operator
About Ely
Operator first, investor, strategist, and builder by experience — someone who has built, broken, fixed, and scaled real businesses and real properties across two decades.
Puerto Rican. Mother. Woman of deep conviction. My heritage grounds me. My mission is simple: to live fully, so others feel permission to do the same.
I built a multi-market property portfolio, turned around struggling businesses, wrote four books, and showed up on stages to tell the truth.
Ways to Work Together
Businesses. Brands. Teams. Destinations. The challenge changes. The way I approach it doesn't.
Build a stronger business—and a team capable of running it.
Strategy, scale, operations, systems, technology, leadership, team development and execution.
Explore Business & LeadershipFigure out what makes you worth choosing—and make sure people know it.
Marketing strategy, positioning, customer experience, go-to-market strategy, campaigns, content and growth.
Explore MarketingFind what makes a place worth experiencing—and tell the world about it.
Destination strategy, on-site discovery, sports tourism, visitor experience, itineraries, storytelling, photography, video and partnership strategy.
Explore Destination WorkWays I work: 1:1 Advisory · Team Consulting · Workshops · Speaking · Project Engagements
From People I've Worked With
“Ely has single-handedly changed the direction of our business and helped us focus on what is profitable.”
S. Strickland · Business Owner
“Her ability to envision, communicate, and handle a project from start to finish is remarkable.”
J. Williams · Client
Testimonial coming soon — on Ely's ability to see the big picture, simplify complexity, lead people, and get teams to execute.
Places I've Created
From the Forgotten Coast to Tallahassee, Thomasville, GA — each space is designed with intention.
Port St. Joe, FL · Forgotten Coast
A fully designed coastal escape on Florida's Forgotten Coast. 4 bedrooms, 2 living rooms, 4 TVs, 2 washers + dryers, golf cart, pool access, 2 full kitchens, mother-in-law suite, screened-in porch, full beach gear. 3-min walk to beach.
View Stay
Thomasville, GA
Charming and walkable. Right in the heart of one of Georgia's most beautiful small cities. Thoughtfully designed for a memorable stay.
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Tallahassee, FL
Fully furnished and move-in ready, with a private backyard for room to spread out. Designed for professionals, executives, and teams who need a real home base in Tallahassee.
View StayBooks & Ideas
I write about what I've lived—business, leadership, place, perspective, and what it means to live fully. Different subjects, same curiosity about what makes people, businesses, and communities better.
A celebration of the city that shaped her
Explore the Book →
A devotional on love, joy, and freedom
Explore the Book →The Journey
Travel. Adventure. Freedom. The human side that makes the rest of it make sense.
Contact
Whether you want to stay at one of my properties, bring me into your business, book me to speak, or just start a conversation — pick your path.
Tell me where you are and what you're trying to build. I'll let you know if I can help.
Or, skip the form — book a call directlyLooking for a place to stay or a longer-term housing solution? Let's find the right fit.
Booking a keynote, inviting me on a podcast, or working on a press piece? I'd love to hear from you.