I’m Ely Rosario—real estate investor, marketing strategist, outdoor enthusiast, fierce believer in doing the hard things that help us grow, lover of life and adventures and relentless builder of big, bold, beautiful things.

I’ve spent over 20 years building, creating, and leading in the real estate world, scaling a multi-market real estate portfolio, and helping others find clarity in the chaos. And through it all, one thing has remained constant: my ability to create vision, bring clarity, and execute with heart.

At my core, I’m a marketer and business woman. I understand how to connect the dots between brand, strategy, and emotion. I don’t chase trends—I create alignment. And I get things done. More importantly, I understand numbers. 

But my power doesn’t come from a resume.
It comes from presence, discipline, and good habits.

I walk into rooms and shift energy, —– not with volume, but with certainty. I speak truthfully, live boldly, and lead with heart. I’m Puerto Rican. I’m a mother. I’m a woman of deep conviction. My heritage grounds me. My children remind me every day of what matters. And my mission is to live fully, so others feel permission to do the same.

You’ll often find me outdoors—running, hiking, paddleboarding, chasing sunrises and sunsets like they’re sacred (because they are) and soaking in the kind of silence you only find in nature. I travel to feel the pulse of new places, learn from other cultures, and visiting old churches around the world has a way of reminding me who I am. Spanish music fills my soul. The ocean recharges me. 

I lead with energy, courage, and character. I take risks—in business and in life—and I never pretend to have it all figured out. I’ve made mistakes. I’ve learned the hard way. And I’ve used every failure as fuel for the next step. And I believe that kindness, clarity, and courage will get you further than ego ever will.

Along the way, I’ve written three books—each one reflecting a different chapter of my journey.
📘 Own Your Fire, a story of survival, healing, and letting go.
📘 Know Your Worth, a guide for women ready to reclaim their identity and voice.
📘 100 Things to Do in Tallahassee Before You Die, a celebration of the city that shaped me and the magic hidden in plain sight.

Writing has always been my private way of making sense of life—I chose to tell the truth out loud so others feel less alone. These books aren’t just pages—they’re pieces of me. 

So whether I’m building a new venture, mentoring or leading a team, parenting my kids, writing a book, hiking a new trail or standing on the edge of the ocean with salt in my hair and sand on my feet—I bring all of me. 

I show up fully. With grit. With purpose.
And always, with an open heart.

And I invite you to do the same.